17 February 2024
Definition and meaning of Intangibility in english, hindi, urdu, tamil, marathi. (History, Types, Phrases, Examples, Synonyms, Antonyms). What is Intangibility? fendiharis.com – ( Date. July 24, 2023 16:52:01 )
Word History
Word History of Intangibility in Marketing: The term “intangibility” in marketing originated from the word “intangible,” which has its roots in Latin. The word “tangibilis” in Latin means “that which may be touched or handled.” The prefix “in-” negates the tangible aspect, resulting in “intangible,” which refers to something that cannot be physically perceived or touched.
Intangibility Meaning in Marketing
In marketing, “intangibility” refers to the characteristic of services or products that cannot be perceived through the five senses or physically touched. Unlike tangible products like physical goods, intangible offerings are not visible or concrete. Instead, they often involve experiences, emotions, or abstract qualities.
Intangible products or services pose unique challenges for marketers as their evaluation, communication, and value proposition may require different strategies compared to tangible products. To effectively market intangible offerings, businesses often focus on building strong brand identities, emphasizing emotional connections, and highlighting the benefits and experiences associated with their offerings.
Meaning of Intangibility in Marketing – English: In marketing, intangibility refers to the characteristic of services or products that cannot be perceived through the five senses. Unlike tangible products like physical goods, intangible offerings are not visible or touchable, making their evaluation and communication more challenging.
Meaning of Intangibility in Marketing – Hindi: मार्केटिंग में अदोषीयता सेवाओं या उत्पादों की विशेषता है जो पाँच इंद्रियों के माध्यम से प्राप्त नहीं की जा सकती। इसके विरुद्ध, भौतिक वस्तुएं जैसे शारीरिक वस्तुएं होती हैं, जिन्हें देखा और स्पर्श किया जा सकता है, जिससे इनका मूल्यांकन और संचार करना अधिक चुनौतीपूर्ण होता है।
Meaning of Intangibility in Marketing – Urdu: مارکیٹنگ میں انتہائی اہمیت ہے کہ خدمات یا مصنوعات کی خصوصیت جو پانچ حسوں کے ذرائع سے حاصل نہیں کی جا سکتی۔ جبکہ مقابل، بناوٹی مصنوعات جیسے مادی چیزیں ہوتی ہیں جو دیکھی اور چھوئی جا سکتی ہیں، جس سے ان کی تشخیص اور اطلاق میں مزید کٹھنائیاں پیدا ہوتی ہیں۔
Meaning of Intangibility in Marketing – Tamil: மார்க்கெட்டிங் பற்றிய அதிர்ஷ்ட்தவிகிதம் சேவைகள் அல்லது பொருட்களின் குணம் ஆறு அறிவிக்க முடியாது. எப்போதும் காணத்தக்க, தடுக்க முடியாத பொருட்களுடன் எதிர்பார்க்கலாம், அவைகளின் மதிப்பை மற்றும் தகவல் பகிர்வு செய்ய மிகுந்த சிந்தனையாக இருக்கின்றன.
Meaning of Intangibility in Marketing – Marathi: मार्केटिंगमध्ये अदृष्टता ही सेवांची किंवा उत्पादनांची विशेषता आहे ज्या पाच इंद्रियांच्या माध्यमातून अनुभवू शकत नाही. विरोधाबाद, भौतिक वस्तूंच्या तुलनेत, जीवाविषयक वस्तूंची विशेषता दिलेली जाते, ती दिसू व टिचू शकता, असा काही नाही, असे म्हणता आणणे अतिशय कठीण आहे.
Types
Types of Intangibility in Marketing:
- Intangible Services: Services that cannot be perceived by the senses but provide value, like consulting, counseling, or education.
- Intangible Products: Products that are non-physical in nature, such as software, patents, or copyrights.
- Intangible Branding: The emotional and psychological associations consumers have with a brand.
- Intangible Benefits: Non-physical advantages gained from a product or service, like convenience or status.
- Intangible Experiences: The emotional and psychological impact of interactions with a brand or service.
- Intangible Attributes: Qualities of a product or service that cannot be measured tangibly, such as trust or reputation.
Phrases
Phrases of Intangibility in Marketing:
- “The intangibility of the service made it difficult to convey its true value to customers.”
- “Brands strive to create a strong emotional connection to overcome intangibility.”
- “Intangibility poses unique challenges in marketing strategies.”
- “The intangibility of the product requires a different approach to advertising.”
- “Customers often rely on reviews and recommendations to assess intangible offerings.”
- “In a competitive market, intangibility can be a significant differentiating factor.”
- “Marketers use storytelling to make intangible benefits more relatable.”
- “The company focused on highlighting the intangible experiences customers would gain.”
- “Intangibility requires effective communication to build trust with customers.”
- “Understanding customer perceptions is crucial when marketing intangible services.”
Interpretations
Interpretations of Intangibility in Marketing:
- The challenges of marketing services and intangible products due to their intangibility.
- The emotional and psychological aspects associated with intangible offerings.
- The need for effective communication and branding to overcome the lack of tangibility.
- The role of customer perceptions and experiences in shaping intangible value.
- The significance of trust and reputation when dealing with intangible attributes.
Usage Examples
Usage Examples Sentences of Intangibility in Marketing:
- “The company’s marketing campaign emphasized the intangibility of their premium subscription, focusing on the unique experiences it offered.”
- “The intangibility of the consulting services made it essential for the firm to showcase their expertise and successful outcomes.”
- “Brands often use storytelling to bridge the gap created by the intangibility of emotional benefits.”
- “The marketing team faced the challenge of promoting the intangible benefits of the loyalty program to potential customers.”
- “Customer reviews and testimonials played a crucial role in conveying the intangibility of the product’s quality and reliability.”
- “To address the intangibility of their innovative software, the company offered free trials to potential customers.”
- “In their marketing strategy, the hotel focused on creating a unique intangible experience for guests, setting them apart from competitors.”
- “The CEO stressed the importance of building a strong brand image to overcome the intangibility of the company’s mission and values.”
- “The agency utilized social media to engage with customers and demonstrate the intangible value of their personalized services.”
- “Customer feedback surveys were instrumental in understanding how intangibility affected the perception of the service.”
Synonyms
Similar words to Intangibility in Marketing: Immateriality, Insubstantiality, Abstraction, Ethereality, Intangible Quality.
Antonyms
Opposite words to Intangibility in Marketing: Tangibility, Physicality, Materiality, Concreteness
FAQ
What is Intangibility?
What is Intangibility? In marketing, intangibility refers to the characteristic of services that cannot be perceived by the senses or physically possessed. Unlike tangible products that can be seen, touched, or held, services are often intangible and cannot be experienced before they are consumed.
Intangibility means that services lack physical substance and are primarily based on experiences, expertise, or actions. It poses a challenge for marketers as they need to find ways to make intangible services more tangible and communicate their value to potential customers.
To overcome the intangibility of services, marketers often rely on tangible cues or evidence to help customers understand and evaluate the service. This can include using physical elements like brochures, photographs, or demonstrations to provide a visual representation of the service. Additionally, testimonials, reviews, or case studies can be used as social proof to establish credibility and build trust.
Creating a strong brand image and reputation is also important in marketing intangible services. By consistently delivering high-quality service and establishing a positive reputation, businesses can build trust and differentiate themselves from competitors. Overall, addressing the intangibility of services requires effective communication, tangible cues, and building trust to help customers understand and evaluate the value being offered.
What is the concept of intangibility?
The concept of intangibility refers to the characteristic of services that cannot be perceived by the senses or physically possessed. It means that services lack physical substance and are often based on experiences, expertise, or actions.
What is an example for intangible service?
An example of an intangible service is financial consulting. When a customer seeks financial advice or guidance from a financial consultant, they are receiving a service that is intangible. The consultant provides expertise, recommendations, and strategies to help the customer manage their finances or make investment decisions. This service cannot be seen or touched, but its value lies in the knowledge and expertise of the consultant and the impact it has on the customer’s financial situation.